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MasterClass

Welcome to the 2011 Retail Fraud 'On The Road' MasterClass programme, each of these sessions take place in the 'MasterClass Theatre' and offer a more intimate, interactive and in depth learning experience than regular conference sessions.

Whilst you can just walk into the session on the day, we do STRONGLY recommend that you book in advance to secure a place in the 40 seat MasterClass Theatre

As a conference delegate you will have been sent a private link to secure your place – if you have misplaced this link please contact karen@retail-knowledge.com and she will resend you the link.

09:15 – 10:15
Why Security and Marketing Managers should learn to love each other. (And share their budgets.)
12 months on from the implementation of Business Insight3 video analytics in to the Travis Perkins estate, Ian Paton explains how not only were their security needs met by Business Insight3 but their ROI targets were dramatically exceeded. Ian will detail how Travis Perkins used video analytics in both security and customer intelligence applications to maximise the budget and provide a cost effective, Company-wide solution.

Key Takeaways from this session

Delegates will receive a CD with all Bi3 Company information. The CD will include video clips, product brochures and copies of the presentation.

Who should attend this session?

Target audience is companywide but will include Senior Security and Marketing Managers. Many Companies now have Customer or Retail Experience Managers who will be interested in the Customer Intelligence offering. Also interested will be Managing, Financial and Operations Directors.

Presenters

Glen Higson, Managing Director, Bi3 and Ian Paton, Security Solutions Manager, Travis Perkins

11:00 – 13:30
Goods Lost in Transit – an unavoidable cost of Distance Selling or Customers Behaving Badly?
Transactis share findings from sector-wide benchmarking research conducted in partnership with IMRG, and Shop Direct Group discuss what a complete view of transaction, delivery and claim data revealed about their customers.   Shop Direct Group will also show how this data has helped them to:

  • Reduce operational costs
  • Reduce claims frequency
  • Identify Fraudster MO
  • Reduce losses
  • Reduce exposure to fraud risk
  • Enhance the customer experience for genuine claimants

This session is a must for any organisation with a significant mail-order or eCommerce business – particularly those that don't perceive that they are losing money through Goods Lost in Transit claims.   The research findings and front-line experiences discussed in the session will provide delegates with a top-line view of claim frequency across the retail sector, a view of where claims come from, how to prevent them and how to stop customers abusing your fulfilment process.

Presenter

John Sharman, Commercial Director, Fraud Services, Transactis, John will also be joined in this session by a senior representative from Shop Direct Group

13:30 – 14:30 
A New Perspective on Video Surveillance

A recent study by the Centre for Retail Research examined current and future use of CCTV in the UK's retail sector and revealed that the vast majority of UK retailers are considering migrating to IP based surveillance. Analyzing retailer's responses to the survey, revealed that retailers are starting to appreciate that deploying network video offers far more than just enhancing a loss prevention strategy, it can also serve as a real time business intelligence tool, which will ultimately drive sales and profitability and achieve a higher ROI.

The session will highlight the key factors that are driving demand for network video within retail and explain why retailers are requesting wider organisational access to in-store video.  Based upon an open platform, flexible and scalable architecture, some of the obvious benefits of network video include superior image quality, simple deployment, seamless remote access and a multitude of integration possibilities.

The session will also reveal how network video when applied with analytics, can provide valuable real-time business intelligence. Leveraging network video to also improve store layouts, optimise merchandising strategies and increase operational efficiency, will start to instigate a change in perspective on the role of video surveillance within retail.

The presentation will conclude with a customer video testimonial from Douglas Village Shopping centre, demonstrating how network video deployed as a security system, also provided operational benefits and improved customer service.
Key Takeaways from this session
White paper on the Benefits of network video to retail – analyzing the full results of the UK survey into the use of CCTV in Retail.  USB stick with collateral on benefits of network video to retail, including application notes, customer case studies and business video analytic applications.

Who should attend this session?

Loss Prevention, Operations, Marketing and Merchandising professionals

Presenter

Atul Rajput, Retail Business Development Manager, Northern Europe, AXIS Communications






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