A recent study by the Centre for Retail Research examined current and future use of CCTV in the UK's retail sector and revealed that the vast majority of UK retailers are considering migrating to IP based surveillance. Analyzing retailer's responses to the survey, revealed that retailers are starting to appreciate that deploying network video offers far more than just enhancing a loss prevention strategy, it can also serve as a real time business intelligence tool, which will ultimately drive sales and profitability and achieve a higher ROI.
The session will highlight the key factors that are driving demand for network video within retail and explain why retailers are requesting wider organisational access to in-store video. Based upon an open platform, flexible and scalable architecture, some of the obvious benefits of network video include superior image quality, simple deployment, seamless remote access and a multitude of integration possibilities.
The session will also reveal how network video when applied with analytics, can provide valuable real-time business intelligence. Leveraging network video to also improve store layouts, optimise merchandising strategies and increase operational efficiency, will start to instigate a change in perspective on the role of video surveillance within retail.
The presentation will conclude with a customer video testimonial from Douglas Village Shopping centre, demonstrating how network video deployed as a security system, also provided operational benefits and improved customer service.
Key Takeaways from this session
White paper on the Benefits of network video to retail – analyzing the full results of the UK survey into the use of CCTV in Retail. USB stick with collateral on benefits of network video to retail, including application notes, customer case studies and business video analytic applications.
Who should attend this session?
Loss Prevention, Operations, Marketing and Merchandising professionals
Presenter
Atul Rajput, Retail Business Development Manager, Northern Europe, AXIS Communications