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Card-not-present fraud continues to be a serious problem for online retailers despite increasingly sophisticated detection technology. Not a panacea, 3D Secure neither stops fraud, nor eliminates fraud costs, but merely transfers liability. Between 2 and 6 percent of good orders are falsely rejected. Sales growth is inhibited, as fear of credit card fraud is the reason most cited by consumers who don't currently shop online. Many merchants fear International expansion due to substantially increased fraud risk for transnational orders. The Global Fraud Alliance network, powered by Ethoca, provides an answer by enabling broad industry collaboration by merchants, payment processors, fraud solution vendors, issuers and banks. A new free collaborative service from Ethoca available to all online sellers can positively identify fraudsters and high risk orders, offering potential to significantly reduce fraud costs and increase the safety of accepting more online orders.
What attendees will learn during the Ethoca masterclass:
- The nature of the fraud problem in 2010, and how fraud detection has evolved
- Why 3D Secure provides only a small part of the answer
- How collaboration advances the state of the art in fraud detection
- What is Ethoca360 Negative Signals, and why is it free?
- How Ethoca360 Negative Signals works with your existing fraud solutions to make them better
- Security, privacy, PCI compliance and data integrity – how it all works with collaboration
- How to connect and get started using free Negative Signals
Target audience:
Online Retailers, payment processors, fraud and identity solution providers
Presenters
Andre Edelbrock, CEO &
Keegan Johnson, President
Ethoca Limited

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| Data breaches are becoming increasingly common and can cost a retailer millions in fines. By using VeriFone’s end-to-end transaction encryption solution, VeriShield Protect, you can take your cardholder data out of scope and significantly reduce your PCI compliance costs. Unlike other encryption solutions, VeriShield Protect encrypts data at the exact instant of card read for the ultimate in security. Additionally, VeriShield Protect is the only commercially deployed solution that meets all of Visa’s best practices for data field encryption.
What attendees will learn during the VeriFone masterclass:
- How payment data breaches happen
- What is end-to-end encryption and how does it work?
- What is VeriShield Protect?
- How does it assure cardholder data protection?
- What it means for retailers
VeriShield Protect has been confirmed by a leading QSA to reduce the scope and cost of PCI DSS compliance. Download the technical assessment here: http://www.verifone.com/lp/verishield-protect.aspx
Target audience:
Retailers, banks, payments-focused solutions providers/integrators
Presenter
Martin Holloway / Read Biography
Sales Director, VeriShield Protect
VeriFone NEMEA

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| ShopWatch Sponsor |

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